Eddie Bauer

  • Email & Mobile Marketing Support - Temporary

    Location US-WA-Bellevue
    Job ID
  • Overview

    Purpose:          This is a temporary 3-6 month assignment developing a Mobile-based customer communication program, and managing the update of Eddie Bauer’s transactional emails.


    Core Accountabilities:

    Develop, launch and manage Mobile Communications Program (SMS, Mobile Wallet)

    • Develop program strategy, goals, KPI's, and tactical roadmap.
    • Co-lead vendor RFP process.
    • Collaborate with internal stakeholders and external agency to develop and execute a mobile communications pilot program that complements current reach.
    • Lead a cross-functional marketing and operations plan for the new communication channel.
    • Regularly monitor results, analyze and report on actionable insights.
    • Drive optimization of the program with testing plan.
    • Develop a plan to scale the channel broadly as a key retention and loyalty lever.
    • Drive innovation to enroll, engage, and retain customers via new, effective levers. 
    • Communicate results and implement actionable insights, in partnership with cross-functional teams.
    • Actively monitor competitive landscape and industry standards; and rapidly integrate best practices.
    • Ensure flawless operational execution of the program.
    • Partner with external agency and oversee internal talent to ensure day-to-day planning and execution are on track and in alignment with broader strategy.
    • Create and present program performance and financial forecast to senior leadership.
    • Maintain excellent external vendor relationships and manage multiple budgets.


    Analyze, update, and relaunch all transactional emails

    • Analyze current-state of emails.
    • Identify business-driving opportunities, content, and creative improvements to each template.
    • Develop plan for creative and technical changes and manage development.
    • Gather information and understand what data is available and what can be developed.
    • Manage the operational transition of the emails.
    • Project plan process milestones and meet deadlines.
    • Actively monitor competitive landscape and industry standards; and rapidly integrate best practices.

    Position may include ad hoc projects to support email and retention goals more broadly.


    Education/Experience Required:

    • 4 year degree in related field or equivalent work experience.
    • 5-7 years CRM or retention experience.
    • Proficient in Microsoft office tools.
    • CRM database experience is a plus.
    • Demonstrated knowledge of email marketing and loyalty programs.
    • Proven ability to drive measurable results through customer marketing efforts, preferably in an ecommerce environment.
    • Strong analytical skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics, Tableau). Ability to convert data into actionable insights.
    • Ability to forecast program performance, and build basic financial modeling.
    • Detail-oriented and highly organized with ability to effectively direct and prioritize work for self and team.
    • Strong written and verbal communication skills, including ability to present to executive and senior leadership.
    • Ability to effectively influence and negotiate.
    • Project management skills with proven ability to lead cross-functional teams.


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