Eddie Bauer

  • Email & Mobile Marketing Support - Temporary

    Location US-WA-Bellevue
    Job ID
    2019-6128
    Category
    Marketing
  • Overview

    Purpose:          This is a temporary 3-6 month assignment developing a Mobile-based customer communication program, and managing the update of Eddie Bauer’s transactional emails.

    Responsibilities

    Core Accountabilities:

    Develop, launch and manage Mobile Communications Program (SMS, Mobile Wallet)

    • Develop program strategy, goals, KPI's, and tactical roadmap.
    • Co-lead vendor RFP process.
    • Collaborate with internal stakeholders and external agency to develop and execute a mobile communications pilot program that complements current reach.
    • Lead a cross-functional marketing and operations plan for the new communication channel.
    • Regularly monitor results, analyze and report on actionable insights.
    • Drive optimization of the program with testing plan.
    • Develop a plan to scale the channel broadly as a key retention and loyalty lever.
    • Drive innovation to enroll, engage, and retain customers via new, effective levers. 
    • Communicate results and implement actionable insights, in partnership with cross-functional teams.
    • Actively monitor competitive landscape and industry standards; and rapidly integrate best practices.
    • Ensure flawless operational execution of the program.
    • Partner with external agency and oversee internal talent to ensure day-to-day planning and execution are on track and in alignment with broader strategy.
    • Create and present program performance and financial forecast to senior leadership.
    • Maintain excellent external vendor relationships and manage multiple budgets.

     

    Analyze, update, and relaunch all transactional emails

    • Analyze current-state of emails.
    • Identify business-driving opportunities, content, and creative improvements to each template.
    • Develop plan for creative and technical changes and manage development.
    • Gather information and understand what data is available and what can be developed.
    • Manage the operational transition of the emails.
    • Project plan process milestones and meet deadlines.
    • Actively monitor competitive landscape and industry standards; and rapidly integrate best practices.

    Position may include ad hoc projects to support email and retention goals more broadly.

    Qualifications

    Education/Experience Required:

    • 4 year degree in related field or equivalent work experience.
    • 5-7 years CRM or retention experience.
    • Proficient in Microsoft office tools.
    • CRM database experience is a plus.
    • Demonstrated knowledge of email marketing and loyalty programs.
    • Proven ability to drive measurable results through customer marketing efforts, preferably in an ecommerce environment.
    • Strong analytical skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics, Tableau). Ability to convert data into actionable insights.
    • Ability to forecast program performance, and build basic financial modeling.
    • Detail-oriented and highly organized with ability to effectively direct and prioritize work for self and team.
    • Strong written and verbal communication skills, including ability to present to executive and senior leadership.
    • Ability to effectively influence and negotiate.
    • Project management skills with proven ability to lead cross-functional teams.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.