Lead the growth and success of the Eddie Bauer Credit Card program.
- Develop and manage program strategy, goals, and KPIs.
- Manage program benefits and offers, supporting acquisition, retention, and engagement goals.
- Develop an excellent relationship with our external partners, ensuring ongoing communication and smooth operational connection pertaining to our joint marketing efforts.
- Collaborate with Analytics partners to identify the root causes of business gaps and provide strategic recommendations on how to boost performance.
Lead growth and innovation in the Gift Card program across digital and B&M channels.
- Drive program strategy and oversee execution as co-led by an external agency.
- Spike sales growth, by innovating and optimizing the program.
Lead Loyalty marketing execution cross-functionally, partnering with channel owners, creative partners, and implementation managers.
- Drive strategic alignment across all marketing outputs, by communicating strategy at project initiation, reviewing marketing collateral, and following up to ensure each milestone is met flawlessly.
- Review operational flow and provide recommendations to improve efficiencies.
- Partner with Finance and Analytics partners to develop financial modeling for campaigns.
- Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
- Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
- Serve as an Eddie Bauer advocate in the industry and marketplace.
- As a manager, serve as a leader of company culture, norms, and conduct.
- Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.