Eddie Bauer

  • Manager, Retention Marketing Programs

    Location US-WA-Bellevue
    Job ID
    2018-4371
    Category
    Marketing
  • Overview

    Lead the strategy, innovation, and execution of high impact retention and loyalty levers. Lead the Eddie Bauer Credit Card and Gift Card programs. Manage established Loyalty initiatives to further drive retention.   

    Responsibilities

    Core Accountabilities:

    Lead the growth and success of the Eddie Bauer Credit Card program.

    • Develop and manage program strategy, goals, and KPIs.
    • Manage program benefits and offers, supporting acquisition, retention, and engagement goals.
    • Develop an excellent relationship with our external partners, ensuring ongoing communication and smooth operational connection pertaining to our joint marketing efforts.
    • Collaborate with Analytics partners to identify the root causes of business gaps and provide strategic recommendations on how to boost performance.

     

    Lead growth and innovation in the Gift Card program across digital and B&M channels.

    • Drive program strategy and oversee execution as co-led by an external agency.
    • Spike sales growth, by innovating and optimizing the program.

     

    Lead Loyalty marketing execution cross-functionally, partnering with channel owners, creative partners, and implementation managers.

    • Drive strategic alignment across all marketing outputs, by communicating strategy at project initiation, reviewing marketing collateral, and following up to ensure each milestone is met flawlessly.
    • Review operational flow and provide recommendations to improve efficiencies.
    • Partner with Finance and Analytics partners to develop financial modeling for campaigns.

     

    Leadership Expectations:

    • Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
    • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
    • Serve as an Eddie Bauer advocate in the industry and marketplace.
    • As a manager, serve as a leader of company culture, norms, and conduct.
    • Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

      

    Qualifications

    Education/Experience Required:

    • 4-year college degree in related field or equivalent work experience.
    • 5-7 years of experience managing Loyalty or Retention marketing programs.
    • Ability to drive flawless execution under quick-turn timelines.
    • Excellent communication and relationship-building skills.
    • Ability to prioritize and juggle multiple tasks at once.
    • Strong knowledge of Microsoft applications (Excel, PowerPoint, Word).
    • Experience in project management with proven ability to lead and influence cross-functional teams.
    • Experience working with credit card programs a plus.
    • Ability to create basic financial modeling a plus.

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