PSEB

Social Media Content Creator

Location US-WA-Bellevue
Job ID
2021-26019
Category
Marketing

Overview

From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure. 

 

Purpose: Responsible for authentically translating the brand’s voice into industry-leading, customer-facing content for social media platforms. This role collaborates heavily with Creative and Marketing teams to ideate, produce, capture and share video, photography, social copy, gifs, short clips, streaming stories, etc. to increase brand awareness, engagement, followers and support marketing programs

Responsibilities

Core Accountabilities:

 

Create and Post Authentic, Engaging, Trend-right, Platform-right and Brand Relevant Content

  • Generate, edit, publish and share engaging content daily or multiple times per day (e.g. original text, photos, videos and news)
  • Modify and edit existing visual assets or create original content for 3-4 Social Media Platforms for Eddie Bauer
  • Capture still and video assets in studio or in the field; activities, natural environment and product assortment reinforce the Eddie Bauer as an active outdoor brand (e.g. hiking, camping, fishing, etc.)
  • Build graphics, edit videos, and lay in select music; Stay current in digital editing styles, aspect ratios and trends and filters.
  • Write clean, clear copy with authentic brand voice
  • Manage all production and project administration for social content capture (e.g. budget creation, timelines, casting, release forms and booking travel arrangements)
  • Contribute to all aspects of social content development: idea generation, research, gathering input and buy in, and collaborating with Marketing, copywriters, the Guide, Athlete & Leader team, and other content marketing team members
  • Adapt content production, capture and strategy within digital formats and new technologies
  • Maintain quality control and responsibility for the integrity of the final content deliverable
  • Manage and prioritize workload to ensure editorial calendar and project milestones are met
  • Monitor competitive landscape to identify content trends, strategic initiatives, best practices, and new platforms and innovation in the Social Media space
  • Identify, adopt, and execute to current / viral social media trends – in the moment.
  • Serve as Ambassador for the brand when in the field; exhibits brand enthusiasm, situational awareness and humility when interacting with the outdoor community
  • Identify and provide recommendations for social content improvement
  • Onboard and implement direction and feedback
  • Partner with Marketing to establish presence on new social media platforms
  • 20-40% travel for content capture: coordinate and manage day-to-day logistics, capture and deliver assets 

Qualifications

Education/Experience Required:

  • Bachelor's degree in related field, preferably in social media or marketing
  • 2-3 years of professional experience working with visual assets and copy for content
  • Passionate about branding, storytelling, and curating content; Uses and creates on social media platforms daily and an eagerness to explore and play with emerging platforms
  • Clear understanding of consumer behavior and trends in social content
  • Must have strong capture experience; Able to shoot and edit stills and video and be confident working independently on location
  • Works well with a team while also being able to multi-task, prioritize and work independently while in the office and out in the field
  • Actively lives an outdoor active lifestyle – hiking, camping, fishing, etc.
  • Exhibits exceptional decision-making abilities and problem-solving skills, as well as sound judgement.
  • A healthy respect for deadlines: the ability to prioritize progress over perfection and the drive to see projects through to completion
  • Demonstrated experience with Adobe Creative Suite including Photoshop, InDesign, Illustrator. Additional apps such as After Effects, Premiere Pro, Media Encoder, a plus
  • Demonstrated experience with Microsoft Office

 

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

  • While performing the duties of this job, the associate is regularly required to talk or hear or communicate. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
  • Hotel, Airplane, and Car Travel may be Required.

 

Position Type/Expected Hours of Work:

This is a full-time position.  As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume.  This role operates both in a professional office environment using standard office equipment and working remote from home or in the field.

 

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role

 

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