PSEB

Digital Marketing Analyst (Retail ecom)

Location US-OH-Groveport
Job ID
2021-25811
Category
Ecommerce

Overview

From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure. 

 

Be on the ground floor, collaborating with partners across digital marketing channels to fuel cutting-edge programs by owning the analytical insights and in-depth testing to inform data-driven decision-making. This position is integral to empowering the digital marketing team with actionable insights that grow channels and their incremental contribution to the bottom-line.

 

Responsibilities

Core Accountabilities:

  • Supports Paid Search, Marketplaces, SEO, Affiliate, Social, and Display advertising channels by enriching standard recurring reporting and providing ad-hoc analyses to answer business-critical questions.
  • Owns the analytics roadmap related to enhancing day-to-day efforts with inputs from various sources. Data enrichment efforts include combining insights across the following and more:
    • Channel-reported KPIs and channel-specific attribution
    • Website and browse-based KPIs
    • Customer-level match back and analysis
    • Cross-channel attribution
    • Product affinity analyses
  • Owns the testing roadmap in direct partnership with channel owners. Tests may encompass the following and more:
    • Incrementality testing and statistical modeling leveraging holdout and related methodologies
    • Customer and product-specific analyses
    • Landing page and customer journey analyses
    • Other studies to reach a POV on incremental impact of efforts
  • Builds and maintains recurring and ad-hoc reporting dashboards that provide actionable insights across channels to fuel incremental initiatives within each.
  • Responsible for ensuring data accuracy and remedying inaccuracies with precision and speed.
  • Other related responsibilities typical for an analytical role.

 

 

Qualifications

Education/Experience Required:

  • A Bachelor’s degree is required
  • 5+ years of analytical experience in digital marketing, eCommerce, or traditional marketing.
  • Experience with digital marketing is preferred.
  • Experience with incrementality testing and statistical methodologies is preferred.
  • Experience in web analytics, digital marketing software, and business intelligence software is preferred
  • Experience in SQL or similar language, working with complex datasets is preferred.
  • Experience working in cross-functional environment, managing multiple critical tasks with competing priorities.
  • Proven capability to communicate and build strong relationships with multiple levels and departments within, and outside, an organization.
  • Experience in a high paced environment driven by the requirements to stay ahead of the ever-changing social ecosystem, and continuously strives for improvement.
  • Proven skills in reporting and analyzing data.
  • Experience in Microsoft Office suite of products, including a working knowledge of spreadsheet functions.

 

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

  • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
  • Hotel, Airplane, and Car Travel Required.

 

Position Type/Expected Hours of Work:

This is a full-time position.  As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume.  This role operates in a professional office environment and routinely uses standard office equipment.

 

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

 

 

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