PSEB

Email Marketing Specialist

Location US-WA-Bellevue
Job ID
2021-24437
Category
Ecommerce

Overview

From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure. 

 

Responsible for managing email campaign processes from design through deployment and contributing to meet sales growth targets for the email marketing channel.                      

Responsibilities

Core Accountabilities:

  • Manage email deployment for all communication, programs, and channels, including: Loyalty, Retail, Outlet, and Transactional programs
  • Execute financial forecasting of email performance by day and week.
    • Determine the impact of promotions, products, segmentation and file size.
    • Provide recommendations for action based on findings.
  • Develop email strategy/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
  • Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support email development and execution.
  • Manage agency resources on day-to-day execution of email marketing initiatives
  • Develop landing page strategies for product collections and elevating product on landing pages
  • Manage triggered and transactional programs, including optimization of existing programs and development of new programs. Influence change to the overall email marketing program through implementation of automated and scalable enhancements.
  • Drive innovation in email marketing through frequent and ongoing testing and optimization.

 

 

 

   

Qualifications

Education/Experience Required:

  • A./B.S. Degree; degree in marketing preferred.
  • 2-5 years’ experience in email marketing or other analytical online marketing.
  • Strong knowledge of Microsoft Excel (Database experience is a plus).
  • Strong knowledge of email marketing and audience building/segmentation.
  • Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
  • Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
  • Strong technical skills (HTML experience is a plus).
  • High attention to detail and strong organizational skills.
  • Ability to efficiently and effectively self-direct and prioritize work.
  • Strong communication and interpersonal skills.
  • Project management skills with the ability to lead cross-functional teams.
  • Ability to operate efficiently at a tactical level against strategic goals.

 

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

  • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.

 

Position Type/Expected Hours of Work:

This is a full-time position.  As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume.  This role operates in a professional office environment and routinely uses standard office equipment.

 

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

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