Eddie Bauer

Marketing Manager, Omni-Channel Marketing, Campaigns & Programs

Location US-WA-Bellevue
Job ID


Contribute to company performance by managing the development, execution and performance for the following marketing programs:  omni-channel marketing, seasonal and annual marketing programs and campaigns, consumer research, and agency management and review. 


Core Accountabilities

  • Drive the development, execution and performance reporting of annual and seasonal brand marketing campaigns that support and complement the go-to-market campaigns, align with brand activations, increase brand affinity and drive traffic to commerce channels
  • Create corporate RFPs and manage external agency partners when needed
  • Partner with cross-functionally to ensure omni-level integration
  • Lead consumer insights and research, both qualitative and quantitative for Eddie Bauer
  • Partner with site analytics to integrate with brand tracking vendor
  • Ensure use of best practices. Utilize new and emerging methods to capture customer information.
  • Act as a marketing liaison to other departments to ensure all aspects of customer feedback are standardized according to company goals
  • Organize findings for share-outs
  • Manage media buying agency and develop, manage and execute yearly media plan
  • Partner with cross-functional teams to develop testing and measuring methodology for marketing programs
  • Assist with omni-channel marketing programs with cross functional partners (CFT)
  • Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion
  • Manage and own the marketing promotional calendar
  • Manage communication with CFT and partner on ad hoc marketing requests
  • Support CFT teams in implementation of events – in-store, local opportunities, digital campaigns.
  • Develop omni-channel marketing program hindsight reports with recommendations for future execution.
  • Create and implement plans for new store openings, closures, and relocations.
  • Prepare quarterly competitive analysis reports for the leadership team
  • Assist with marketing programs for wholesale and licensing partners, as well as Eddie Bauer Kids.
  • Assist with GTM strategy as needed
  • Manage marketing budget

Leadership Expectations:

  • Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
  • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
  • Serve as an Eddie Bauer advocate in the industry and marketplace.
  • Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.


Education / Experience Required:

  • Bachelor's degree, preferably in business or marketing
  • 8+ years of proven marketing experience with a focus in retail and lifestyle
  • Successful track record in development of results-oriented retail marketing programs
  • Excellent project management skills
  • Understanding and passion for retail
  • Strong analytical and problem-solving skills, strategic thinking
  • Superior written and oral communication skills.
  • Strong interpersonal skills and ability to work with people/functions at many levels
  • Ability to manage multiple projects over multiple focus areas in a fast-paced environment


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.